ArcLight Women First-Ever Summit: Gretchen McCourt, Geena Davis, Cathy Schulman & More

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With the disparity in representation of women in the director’s chair and actor compensation, as Jennifer Lawrence penned in a recent letter, it’s no surprise that ArcLight Cinemas just presented an “Inaugural Women in Entertainment Summit” (WIE). Host Gretchen McCourt, Executive Vice President of ArcLight, can be said to be a driving force here, complete with a hashtag #arclightwomen. That said, on Thursday, Nov. 5, with 30 speakers in attendance, a reported 835 attendees descended on the Cinerama Hollywood Dome complex on Sunset Blvd. to power-network, hatch deals, and literally takeover the Men’s Rooms all over the venue. If you’ve never stood in the middle of a bunch of urinals and shared a bewildered laugh with 20 women tired of waiting in line at the Women’s Room, you’ve missed the analogy here. Luckily they did have closed-door stalls too.This impromptu Occupy Men’s Room moment underscored a general rallying cry for women in all aspects of filmed entertainment, above and below-the-line, in film, TV, Online, in Games, and as a demographic that makes up half of ticket buying audiences for theatrical releases.

Gretchen McCourt

Gretchen McCourt

Enthusiasts gathered to hear McCourt open the floor for power-player panels. Director Catherine Hardwicke (Twilight), a panelist early in the day-long event, closed her remarks with “Go out and change the world,” which pretty much sums up what needs to be done as far as fair compensation and representation of female-driven filmmaking. Next, no-holds barred Academy Award winning producer Cathy Schulman, also President of Women In Film (WIF), gave a rousing keynote speech. Schulman stood in front of a massive screen full of stats compiled with Dr. Stacy Smith of USC’s Annenberg School. Some of which include daunting numbers for directors, as in 4.4% of 1,100 big budget films are helmed by women in a 10-year sample from 2002-2012. Then there were the Common Myths attributed to female directors, as in “Females make… 1) Films that are not what Hollywood makes; 2) Poor samples for larger films… (ugh); 3) Small, independent films.”

Just to debunk all three, with a stat not included in the Summit, for 2015, Jennifer Lee’s Frozen (Disney) entered the Top 10 money-makers at the box office. But Schulman is spot on when she mapped the “fall-out points” for women directors, from not enough network support, lack of funds, and various other obstacles unique to gender in Hollywood. “When money and stakes increase, opportunities decrease” for women, she noted. Geena Davis (Thelma and Louise), who created the Geena Davis Institute on Gender in Media, held forth on how it’s really going for women in film.  Gretchen McCourt, whose long history in the business includes tenure at AMC, made some time after the Summit to recap some key points and discuss scenarios for improvement. Here she is on the finer points of why this first Women in Entertainment Summit was established, and how the future will change as perceptions change.

GRETCHEN MCCOURT TALKS WIE & MORE

Panel with Catherine Hardwicke

Panel with Catherine Hardwicke

Were you the mastermind behind this event?

One of the masterminds behind it.  There were many masterminds behind it. It takes a village. What really happened with women filmmakers and women’s stories started about a year ago… Reese Witherspoon had produced and was starring in The Good Lie, and we were doing some special Q & A’s. Wild was just getting ready to come out, which was just amazing, that got me thinking, these great stories she was taking an interest in, and championing. I was also working with Lesley Chilcott on her documentary A Small Section of the World, (about women who run a boutique coffee mill), and WIF was involved in that project. We were doing Lesley’s Academy run. Ava DuVernay (director of Selma) was getting a ton of press. I started thinking, ‘We need to get behind this!’ What stories were being found and brought to the screen, written, produced and directed by women. And with Patricia Arquette’s speech at the academy awards — so it was really mid-summer — we got to this point were I was hearing all of these different stories, and ‘We need to get in the same room.’ That was our call to action. We started talking about it in July and just put our foot on the gas. Our goal was to have it happen before the end of the year.

Geena Davis

Geena Davis

How did you get WIF’s Cathy Schulman and Geena Davis involved?

So when we decided what we wanted to do, the first two calls we made were to WIF and the Geena Davis Institute on Gender in Media. Geena has been championing it for so long. We knew it couldn’t be successful without those two involved. And Geena was instrumental in getting the support that we got, as far as who showed up for the panels.

What is the ArcLight doing to further the goals set by the Summit?

We open our tenth ArcLight two weeks from now, in Santa Monica, and we will have something on screen at all times from a female director, female filmmaker or showing a female protagonists. So we’ve made commitments to having female films and filmmakers on screen, showing in our theaters, that is the starting point where ArcLight can step in. We’re already talking about some small series on first time female filmmakers, and a smaller summit in the Spring with female filmmakers. Because of some of the topics that came up at this event. We got a lot of feedback, and thought how do we create a tool chest for them? We’re putting together a group that sets up brands directly with the filmmakers, to answer how these filmmakers and creatives can find funders and mentors for their projects.

What were your takeaways from this first event for Women in Entertainment?

Two things I think are so amazing. From Geena’s company, See Jane: “If they can’t see it, they can’t be it.” There are many roles behind or in front of the camera for women, but they have to see all of this variety for them to see that there can be a place for them.

WIF President, Cathy Schulman

WIF President, Cathy Schulman

That and the stats from Cathy showing that a female filmmaker out of film school (or in general) has less chance of making a second film than a male has of making a second film than having made a movie that was a failure — her second film has less of chance than that, even if his first film was a failure. Also, in a typical crowd scene 17% in the background are female, versus in life over 50-51 percent!

How about on a personal level?

I took my daughter to see the Peanuts movie, and I found myself counting the girls in the scene. My daughter just turned eight, and for her to see herself in funny strong female characters on screen was great, and that was from (the late) Charles Schulz, for the 65th anniversary of the “Peanuts,” so he was very forward-thinking.

Catherine Hardwicke told everyone in the room, “Go out and change the world,” to wrap up her panel. It felt like a rallying cry? 

It definitely was. “Go out and change the world,” is a good one. And “No effort is too small.” Meaning you don’t have to give millions of dollars or start foundation: there were 600 people in the room on Thursday. If all of those people are making female films a priority, starting a conversation, and sharing these films on social media, it makes a huge difference.

There was a lot of inspiration going on, also the Men’s Room takedown, did you know about that?

(Laughs) But there were a number of men there, which was great. One of the things we really wanted for the summit, and one of the goals we really set out to accomplish, was that the summit had to be positive, results oriented, and no effort is too small. This isn’t elitist, you don’t have to be an executive at a studio. No work is too small (that mantra) really came through, it came through from the panels, from the attendees, and I hope we get more male executives. We had Zack Snyder (Batman v Superman: Dawn of Justice, 300) there. He was there with his wife Deb Snyder (Batman v Superman, 300). One of the things she wants to explore even further is how women can work on their films. There are women doing (all kinds of jobs, below the line etc.) they are putting their money where their mouth is in terms of hiring. We also had panels on STEM, girls and coding (programming). Coca-cola has a fantastic program supporting girls in coding.

It kind of felt like a revolution there, I have to say, with those stats from Cathy Schulman, and her slide on how to change things!

She is such a great speaker — it is, it has to be (revolutionary). One of the things Geena brought up was, ‘oh it’s changed, then you look at the numbers,’ and we are not quite there. Cathy’s stats showed we have to move the needle, I think that’s what you were feeling.StatsCS

(Courtesy of WIE)

WIE: WOMEN IN ENTERTAINMENT SUMMIT PANELS/PANELISTS

ROLE PLAY: 
An exploratory conversation on branding and diversifying your role in entertainment. Speakers will explore and bridge their experiences on carving their path in the industry, dissect what and how things have changed and what needs to be done for women moving forward and their thoughts on why women still hit roadblocks. The panel will also touch on mentoring the next generation of creative women and provide advice on how to nurture a long-lasting career. 
Susan Cartsonis, Storefront Pictures; Lyn Paolo, Scandal; Christina Potter, Creative Chaos; Lindsey Rosin, Sucker Love Productions

GENDER AND EQUALITY: 
Lack of equality has been at the center of media conversations in recent months. This panel will examine the challenges around the topics of gender, race, age and ethnicity and seek to find solutions that will change the game across all forms of entertainment.
 Brittany Turner, Adaptive Studios; Catherine Hardwicke, Filmmaker; Wendy Calhoun, EMPIRE; Tina Exarhos, MTV, Tiffany Smith-Anoa’i, CBS Fireside Chat
Deborah Snyder, Cruel and Unusual Films

WHO RUNS THE WORLD? GIRLS!: Putting a spotlight on the next generation of girls and storytelling, we will discuss how to empower the female leaders of tomorrow and what tools they will need to break down gender barriers.
 Dana Cook, The Empowerment Project; Mandi Line, Pretty Little Liars; Halle Stanford, Henson Pictures, Katherine Twells, Coca-Cola; Tish Ciravolo, Daisy Rock Girl Guitars; Linda Ong, Truth.Co

SOCIAL CHANGE THROUGH STORYTELLING: 
A look at how documentary films focused on social issues affecting women can illuminate new perspectives and activate powerful emotions, which can awaken a desire to take action for a cause and promote change.
 Abigail Disney, Filmmaker; Majan Safinia, International Documentary Association; Tom Donahue, Creative Chaos; Kassidy Brown, We are the XX; Allison Rapson, We are the XX. Fireside Chat
Meredith Walker, Amy Poehler’s Smart Girls

LEVELING THE PLAYING FIELD: 
A discussion focused on how women are disrupting and building their own brands up against a male dominated media environment and changing the mindset that women’s sports are second tier.
Leonard Armato, MPE, Amy Stanton, Stanton Company, Lenee Brekenridge, UFC Are We Telling the Right Story?
Media’s perspective on women in entertainment will be put under the microscope. Are media championing women or hurting the cause?
Allison Yarrow, VICE, Daily Beast; Ellen McGirt, author; Jennifer Jolly, New York Times, USAToday; Stacey Wilson Hunt, New York Magazine; Linda Ong, Truth Co; Madeline DiNonno, See Jane Digital Game Changers
A conversation focused on how digital platforms are changing the game for women in entertainment by creating new opportunities for female content creators to gain more ownership their own brands, content and distribution.
 Beatriz Avecedo, MiTu; Julie Anne Crommett, Google, Maiah Ocando, Actress; Lesley Chilcott, Filmmaker

[Take a look at the other WIE details on this link. And watch for their next event in Spring 2016.]

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