THE WEEK IN WOMEN: ‘Beauty and the Beast’ sets box office records for female-fueled films – Brandy McDonnell reports

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beauty and the beast posterDisney’s live-action remake of “Beauty and the Beast” proved magical, AWFJ’s #MOTW for March 17, has set several box-office records during its first weekend in theaters. The lavish movie-musical version of the fairytale story conjured up an incredible $170 million in North America and $350 million globally. It is the biggest debut of all time for a female-fueled film, proving yet again that female protagonists are strong both on screen and at the box office. The numbers underscore the buying power of women and girls. On Friday, more than 70 percent of ticket buyers were females, with the overall weekend percentage at 60 percent, per Disney’s numbers as cited by The Hollywood Reporter. Read more on THE WEEK IN WOMEN.

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