Documentary Distribution 101: The Film Festival Effect — Jennifer Merin comments

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Developing audiences for documentaries is a daunting task for even well-established filmmakers. Successful documentary distribution depends on audience demand, on convincing audiences that they want to purchase a ticket for a nonfiction film rather than for a narrative feature, even the weekly blockbuster that has a title that has been inked indelibly onto their psyche by big budget, aggressive and effective marketing. How does film festival exposure help documentaries to gain audience, and does a documentary’s success on the festival circuit translate into wider distribution? Continue reading on CINEMA CITIZEN.

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