Movie Review: UNDER THE ELECTRIC SKY, A 3D Documentary Event

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under electric skyUnder the Electric Sky is a music concert documentary with an unusual twist. It’s a fully immersive 3D experience that explores the alluring and extremely popular world of electronic dance music (EDM).

The documentary follows six groups of people as they participate in 2013 Electric Daily Carnival (EDC), a spectacular music festival staged annually in Las Vegas.

Known for its celebratory (and loud) immersive atmosphere, EDC features the latest, greatest and most popular electronic artists who are presented with state-of-the-art production that includes pyrotechnics, dazzling lighting effects and roaming performers and dancers, plus full-scale carnival rides and interactive art installations.

An Electrifying Woodstock in 3D

For electronic dance music fans, the annual event is the current equivalent of Woodstock. The original EDC took place in Los Angeles in 1994, with several thousand attendees. EDC festivals are now staged in spectacle-clad Las Vegas, as well as in Los Angeles, New York and other cities. In 2013, nearly 350,000 festival goers attended the Las Vegas EDC.

While the 3D documentary successfully captures the spectacular lighting effects, lazers, confetti and other visual elements that surround festival goers at the event, the film’s lead characters, all of whom have compelling personalities and interesting stories, serve as the audience’s guides through the event, making the moviegoers’ experience all the more immersive.

The electrifying wraparound soundtrack features the music of globally renowned artists including Afrojack, Above & Beyond, Armin Van Buren, Avicii, Hardwell, and Tiësto.

The official trailer will give you an idea of the film’s scope.

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Preferred Access For Hardcore EDM Fans

Theatrical screenings of Under the Electric Sky are being presented as special events in a unique distribution model that includes ‘crowdsourced’ screenings.

What does ‘crowdsourced’ mean?

Hardcore EDM fans and EDC devotees will have first dibs on access to the documentary, and their demand will actually determine screening events that will continue throughout the summer of 2014.

Fans can request and host local screenings, essentially partnering with the film’s distributors to become local promoters in cities including New York, Los Angeles, Austin, and Las Vegas.

Here’s how it works: Fan/promoters fill out the Event Request Form located at www.undertheelectricsky.com and choose a theater, date, and time. After theater approval, the Promoter’s Event Page can begin reserving tickets. The Event Promoter confirms the screening by selling a required number of tickets before a specified deadline.

The distribution scheme is being coordinated by Insomniac (EDC and the film’s producer), Focus Features (the film’s theatrical distributor) and Tugg (a leading theatrical crowdsourcing company). The film was directed by Dan Cutforth and Jane Lipsitz, whose previous concert documentaey credits include Katy Perry: Part of Me and Justin Bieber: Never Say Never.

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Extra Incentives For Hosting Screenings

For a limited period of time, fans-turned-Event Promoters will be entered into sweepstakes for a chance to win enticing prizes, including tickets to the Electric Daisy Carnival (EDC) 2014 in Las Vegas; helicopter rides to and from the Electric Daisy Carnival (EDC) in 2015; and a “Golden Ticket” package of passes to all Insomniac music festivals within the next year.

For full details about becoming a local promoter, for the Official Sweepstakes Rules, and more information about the documentary, visit www.undertheelectricsky.com.

Focus on Tugg and Crowdsourcing Screenings

Tugg is a web platform that enables movie goers to choose the films that play in their local theaters. Through Tugg, individuals can select a film, screening time, and nearby theater, and then spread the word to their immediate and online community.

Once a necessary amount of people commit to attending, the event will be confirmed; and Tugg reserves the theater, manages ticketing and ensures delivery of the film, allowing the audience to sit back and enjoy the show.

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Tugg’s library of available titles includes hundred of studio and independent films, including documentaries such as Gideon’s Army, The Invisible War, Free Angela and All Political Prisoners and The Crash Reel, among others.

The company currently works Alamo Drafthouse Cinema, AMC Theatres, Carmike Cinemas, Cinemark Theatres, Regal Cinemas, and the Studio Movie Grill, as well as additional regional and independently owned theaters across the country.

Under the Electric Sky opens for regular theatrical runs on Friday, July 25th in New York (at the AMC Village); Chicago (at the AMC South Barrington); Dallas (at the Cinemark Legacy Plano) and Miami (at the AMC Aventura).

Copyright Jennifer Merin
All rights reserved

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