National Film Board of Canada aims for gender parity by 2020 — Jennifer Merin reports

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nfblogoFresh from the press release: The National Film Board of Canada aims for gender parity by 2020 in key creative positions for animated, documentary and interactive works.

Following on its announcement last year that by 2019, 50 percent of its productions will be directed by women and 50 percent of all production spending will be allocated to films directed by women, the National Film Board of Canada (NFB) is taking its commitment to parity even further.

Government Film Commissioner and NFB Chairperson Claude Joli-Coeur announced that the NFB is aiming to achieve gender parity (50 percent) in key creative positions for animated, documentary and interactive works in production as of 2020. The initiative targets editing, cinematography, screenwriting and music composition and includes key creative positions related to animation and immersive/interactive storytelling, where women are decidedly in the minority—positions such as art director, art designer and creative technologist.

“We urgently need to take action today if we want to make a difference tomorrow. It is high time for women in the film industry to have the invaluable place they deserve. Parity must become a reality for filmmakers as well as for women working in key creative positions. Our commitment to parity includes a commitment to cultural diversity: we are committed to ensuring an inclusive place for all women,” said Claude Joli-Coeur.

The NFB will work closely with Women in Film and Television Vancouver (WIFTV), Women in View, Réalisatrices Équitables (RÉ) and Femmes du cinéma, de la télévision et des médias numériques (FCTMN), as well as with professional associations, guilds and training institutes to better understand the system in which we operate and discuss potential initiatives, in training or mentoring, for example. The NFB also plans to create a “talent bank” where women professionals can submit their portfolios, demos and CVs.

The NFB will encourage its production and co-production partners to adopt these values and objectives in order to maximize collective impact on the industry.

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