Selling Scary: ‘Wish Upon’ gives us its first trailer and a spooky campaign.

Selling Scary: ‘Wish Upon’ gives us its first trailer and a spooky campaign.

What sets a horror film apart from all the others? A great trailer for one. But an added element for young fans to play with while waiting for said anticipated film? There’s your winner. Here is the trailer and new site for Wish Upon.

Read More

Selling Scary: Paranormal Activity: The Ghost Dimension.

Selling Scary: Paranormal Activity: The Ghost Dimension.

Selling Scary: What helps a movie get attention online these days? How about a prank coordinated by Paramount Pictures. Check out the newest campaign for Paranormal Activity: The Ghost Dimension.

Read More

Gone Girl: The art of selling scary in a digital age.

Gone Girl: The art of selling scary in a digital age.

A film’s ad campaign can make or break a theatrical run. Oftentimes, the entire plot of a film is laid out in a trailer. If the film is a comedy, forget it. All the best jokes are already available in a 2:30 minute television spot. Horror, on the other hand, must be carefully edited so as not to give away too much of the story. We hope for a plot twist, but also keep our fingers crossed that the trailer itself doesn’t already give it away. Ad campaigns are seemingly straight forward with very few exceptions. One recent film went above and beyond in Selling Scary. Today we take a look at GONE GIRL.

Read More

Sharks, and Humans, and Bears! Oh My!

Sharks, and Humans, and Bears! Oh My!

In the wild, should be be more afraid of a Shark attacking us or a Bear? Backcountry is really selling scary. Check out the new posters promoting the new film that makes camping seem like the worst idea ever.

Read More