LA filmmaker Kristin Dehnert hopes her “Check Out Girl” will be selling lots of Doritos during Superbowl XLl on Feb. 4. That’ll happen only if the 30-second commercial spot wins the chips-maker’s interactive “Crash the Superbowl“ competition. “Check Out Girl” has been named one of five finalists, selected from spots submitted by thousands of hungry filmmakers around the globe.
Dehnerts already munching a $10,000 prize for being selected among five finalists the others, by the way, are men. She and the other finalists get to go to the Superbowl, too.
For the past decade, writer/director Dehnert and her producing partner, Leann Emmert, have been working day jobs as location managers and scouts. They hope Superbowl exposure will boost their careers.
This is the Academy Awards of commercials and commercial air time, as audiences are often tuning in not just to watch football, but to see the best commercials, Dehnert notes. Even filmmakers in the business for years may never have their spots aired in this primetime. You could say that for a writer/director, having your commercial play during the Super Bowl is like a football player getting a Supebowl Ring especially if you are a writer/director trying to break in to the business.
Dehnert says hers is the only finalist spot that doesnt display a female character as a sex symbol. Her Check Out Girl is Stephanie Lesh-Farrell, an LA improv comedian and teacher.
Dehnert and her Check Out teams fate rests in the fans hands. Viewers get to choose the Doritos Crash the Superbowl winner by watching and voting online. The chips will fall on Jan. 19, when voting is closed. Tune in to Superbowl to see whether team Check Out Girl is this years Doritos Superbowl commercial champion.