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“Women At The Box Office” – Dr. Martha Lauzen Announces New Women In Hollywood Stats Study

Jennifer Merin , , , , , , , , , , ,
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Dr. Martha Lauzen, San Diego State’s Hollywood stats guru, has completed a new study entitled “Women @ the Box Office.”

This study examines the belief that films made by women or featuring female protagonists earn less at the box office than those made by men or featuring males. The major findings of the study include the following:

  • When women and men filmmakers have similar budgets for their films, the resulting domestic, international, and opening weekend box office grosses – as well as DVD sales – are also similar. The sex of filmmakers does not determine box office grosses.
  • When the size of the budget is held constant, films with female protagonists or prominent females in an ensemble cast generate similar box office grosses (domestic, international, opening weekend) and DVD sales as films with male protagonists. Films with larger budgets earn larger grosses, regardless of the sex of the protagonist.

Additional statistics and conclusions are presented in the full study.

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Jennifer Merin

Jennifer Merin is the Film Critic for Womens eNews and contributes the CINEMA CITIZEN blog for and is managing editor for Women on Film, the online magazine of the Alliance of Women Film Journalists, of which she is President. She has served as a regular critic and film-related interviewer for The New York Press and About.com. She has written about entertainment for USA Today, The L.A. Times, US Magazine, Ms. Magazine, Endless Vacation Magazine, Daily News, New York Post, SoHo News and other publications. After receiving her MFA from Tisch School of the Arts (Grad Acting), Jennifer performed at the O'Neill Theater Center's Playwrights Conference, Long Wharf Theater, American Place Theatre and LaMamma, where she worked with renown Japanese director, Shuji Terayama. She subsequently joined Terayama's theater company in Tokyo, where she also acted in films. Her journalism career began when she was asked to write about Terayama for The Drama Review. She became a regular contributor to the Christian Science Monitor after writing an article about Marketta Kimbrell's Theater For The Forgotten, with which she was performing at the time. She was an O'Neill Theater Center National Critics' Institute Fellow, and then became the institute's Coordinator. While teaching at the Universities of Wisconsin and Rhode Island, she wrote "A Directory of Festivals of Theater, Dance and Folklore Around the World," published by the International Theater Institute. Denmark's Odin Teatret's director, Eugenio Barba, wrote his manifesto in the form of a letter to "Dear Jennifer Merin," which has been published around the world, in languages as diverse as Farsi and Romanian. Jennifer's culturally-oriented travel column began in the LA Times in 1984, then moved to The Associated Press, LA Times Syndicate, Tribune Media, Creators Syndicate and (currently) Arcamax Publishing. She's been news writer/editor for ABC Radio Networks, on-air reporter for NBC, CBS Radio and, currently, for Westwood One's America In the Morning. She is a member of the Critics Choice Association in the Film, Documentary and TV branches and a voting member of the Black Reel Awards. For her AWFJ archive, type "Jennifer Merin" in the Search Box (upper right corner of screen).

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