AWFJ Movie of the Week, March 2-8: MERCHANTS OF DOUBT

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Opening March 6, the AWFJ Movie of the Week is Merchants of Doubtthe new documentary from Oscar-nominated filmmaker Robert Kenner (Food, Inc). Here, he turns his attention to the shadowy world of pundits-for-hire, shining a light on the infuriating ways in which huge organisations attempt to sway public opinion against those inconvenient truths that may have a negative impact on their popularity and, more importantly, their profits. These often take the form of highly paid, media-savvy individuals who talk a good game to persuade the general public that scientific fact – smoking kills, for example, or climate change is something to worry about – is actually unfounded social hysteria. Read on…

By employing sleight of hand magician Jamy Ian Swiss to explain how audiences can be so deceived, and by utilising well-chosen and wide-ranging archive footage and expert interviews, Kenner presents an effective expose of how the practice of corporate misdirection maintains the illusion of intelligent discourse, while actually working to prevent any damaging public or legal action. Fascinating and blood-boiling in equal measure.

AWFJ Movie of the Week Panelists Comments:

Pam Grady: Robert Kenner follows  up his acclaimed documentary Food, Inc. with another takedown, Merchants of Doubt, a rollicking expose of the think tanks and spinmeisters whose goal is to steer public opinion and to whom truth is only a minor inconvenience.

Nell Minow: As Daniel Patrick Moynihan said, “Everyone is entitled to his own opinion, but no one is entitled to his own facts.” Merchants of Doubt is about the way big corporations and wealthy one percenters hide and distort the facts to obstruct government. It is a vitally important documentary about the cynical, corrupt undermining of science by corporations in pursuit of short-term returns.

Cate Marquis: My pick is Merchants of Doubt. A documentary about this kind of insidious industry, so-called experts hired to create public uncertainty about science topics, underscores a flaw in modern news reporting that more people need to know about. The under-reported makes this documentary an attention grabber for me.

Film Details:

Title: Merchants of Doubt

Director: Robert Kenner

Release Date: March 6, 2015

Running Time: 96 minutes

Language: Spanish

Shooting Location(s): English

Production Company: Participant Media

Distributor: Sony Pictures Classics

Official Website


AWFJ Movie of the Week Panel Members: Nikki Baughan, Anne Brodie, Pam Grady, Leba Hertz, MaryAnn Johanson, Loren King, Cate Marquis, Jennifer Merin, Nell Minow, Rebecca Murray, Perri Nemiroff, Kristy Puchko, Sheila Roberts, Elizabeth Whittemore, Jeanne Wolf.

Other Movies Opening the Week of March 2-6, 2015:

March 6


Unfinished Business

Kidnapping Mr. Heineken

The Second Best Exotic Marigold Hotel

Merchants of Doubt

Deli Man: The Movie

Bad Asses on the Bayou



Road Hard

Edited by Sandra Kraisirideja, Associate Editor

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Nikki Baughan

Nikki Baughan is a London-based freelance film critic and features writer. Formerly editor of both Film Review and movieScope magazines, Nikki is currently contributes to various print and online publications, including Screen International, BFI, The List and Film Divider.