AWARDS INTELLIGENCER: Does Oscar Gold Translate into Bank or Fleece?

This year’s Oscar wins have now turned into ad campaigns, as the studios scurry to make bank on their films’ golden statuettes. But there’s more to the story, and it involves selling strategies. For example, because Boyhood did’t sweep the Oscars, IFC Films will underplay Patricia Arquette’s Oscar win for Best Supporting Actress, and sell the movie’s three Golden Globe Awards. Even though Arquette’s Oscar win and acceptance speech were massively popular with audiences. Read on…