BACKCOUNTRY Sells Scary in the Extreme – Liz Whittemore comments

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backcountrybearsBackcountry, an adventure thriller based on a true story, explores the terrible things that can happen to a couple on a camping trip. But even before the film opened theatrically, the producers were selling scary in the extreme via a very clever marketing campaign that included graphics showng the frequency of black bear attacks on humans in the wilderness. The marketing strategy may just be a game changer in the adventure thriller genre. Read on…

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Liz Whittemore

Liz Whittemore is the author of AWFJ's I SCREAM YOU SCREAM blog. She is Co-Managing Editor and writes for, hosts the podcast Girls On Film and is a contributing writer for and The ArtsWireWeekly. Now New York-based, she was born and raised in northern Connecticut. She's a graduate of The American Musical & Dramatic Academy, and has performed at Disneyland and famed Hartford Children's Theater, and been a member of NYC's Boomerang Theater, Connecticut's Simsbury Summer Theater, Virginia's Offstage Theatre, where she also directed. Her film credits include Suburban Skies and Surrender. In 2008, she shot Jabberwocky, a documentary now in post-production. Liz is still a children's theatre director and choreographer. She's working on an updated adaptation of Romeo and Juliet and a series of children's books.