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GONE GIRL: Selling Scary in A Digital Age – Liz Whittemore comments

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gone girl save amyA film’s ad campaign can make or break its theatrical run. Oftentimes, the entire plot of a film is laid out in its trailer. If the film is a comedy, all the best jokes are already available in a 2:30 minute television spot. Horror trailers, on the other hand, must be carefully edited so as not to give away too much of the story. We hope for a seductive plot twist, but also keep our fingers crossed that the trailer doesn’t reveal all the scares. Ad campaigns are seemingly straight forward with very few exceptions, but the marketers of Gone Girl broke the mold with a campaign that was full of surprises and created a new frontier in the selling of scary. Read more…

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Liz Whittemore

Liz Whittemore is the author of AWFJ's I SCREAM YOU SCREAM blog. She is Co-Managing Editor and writes for www.ReelNewsDaily.com, hosts the podcast Girls On Film and is a contributing writer for Cinemit.com and The ArtsWireWeekly. Now New York-based, she was born and raised in northern Connecticut. She's a graduate of The American Musical & Dramatic Academy, and has performed at Disneyland and famed Hartford Children's Theater, and been a member of NYC's Boomerang Theater, Connecticut's Simsbury Summer Theater, Virginia's Offstage Theatre, where she also directed. Her film credits include Suburban Skies and Surrender. In 2008, she shot Jabberwocky, a documentary now in post-production. Liz is still a children's theatre director and choreographer. She's working on an updated adaptation of Romeo and Juliet and a series of children's books.