THE WEEK IN WOMEN: Listen Up Hollywood: Audiences Go For Female Protagonists – Brandy McDonnell reports

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inside out joyInside Out earned $91.1 million over its opening weekend, a best for Pixar. Going toe-to-toe with behemoth Jurassic World, the femme-centric animation appealed to families (71 percent), adults (21 percent) and teens (8 percent), with audiences skewed 56 percent female. Still, Inside Out is just the second of Pixar’s 15 films — after 2012’s Brave — to feature a female as primary protagonist. That’s just not enough. Inside Out, along with Spy, Pitch Perfect 2 and this summer’s other femme-centric box office successes prove it’s time for Hollywood suits to embrace the fact that audiences want to see movies about girls and women, and they will go to see movies that are smarter than your average walnut-brained brontosaurus as long as they are cleverly and imaginatively made. Plus feminist news about Natalie Portman, Turner Classic Movies and more. Read on…

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Brandy McDonnell

Brandy McDonnell

Brandy McDonnell writes features and reviews movies, music, events and the arts for The Oklahoman, Oklahoma's statewide newspaper, and NewsOK.com, the state's largest news Web site. Raised on a farm near Lindsay, Okla., she started her journalism career in seventh grade, when she was elected reporter for her school's 4-H Club. Taking her duties seriously, she began submitting stories to The Lindsay News, and worked for the local weekly through high school. She attended Oklahoma State University, where she worked for The Daily O'Collegian and earned her journalism degree with honors. She worked for three years at small Oklahoma dailies The Edmond Sun and Shawnee News-Star. In 2002, she joined The Oklahoman as a features reporter, writing about movies, the arts, events, families and nonprofits. She moved to The Oklahoman's entertainment desk in 2007. In 2004, she won a prestigious Journalism Fellowship in Child & Family Policy from the University of Maryland's Philip Merrill College of Journalism. Along with her membership in AWFJ, she also is a founding member of the Oklahoma Film Critics Circle. Brandy writes The Week In Women blog for AWFJ.org.