THE WEEK IN WOMEN: ‘Beauty and the Beast’ sets box office records for female-fueled films – Brandy McDonnell reports

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beauty and the beast posterDisney’s live-action remake of “Beauty and the Beast” proved magical, AWFJ’s #MOTW for March 17, has set several box-office records during its first weekend in theaters. The lavish movie-musical version of the fairytale story conjured up an incredible $170 million in North America and $350 million globally. It is the biggest debut of all time for a female-fueled film, proving yet again that female protagonists are strong both on screen and at the box office. The numbers underscore the buying power of women and girls. On Friday, more than 70 percent of ticket buyers were females, with the overall weekend percentage at 60 percent, per Disney’s numbers as cited by The Hollywood Reporter. Read more on THE WEEK IN WOMEN.

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Brandy McDonnell

Brandy McDonnell

Brandy McDonnell writes features and reviews movies, music, events and the arts for The Oklahoman, Oklahoma's statewide newspaper, and NewsOK.com, the state's largest news Web site. Raised on a farm near Lindsay, Okla., she started her journalism career in seventh grade, when she was elected reporter for her school's 4-H Club. Taking her duties seriously, she began submitting stories to The Lindsay News, and worked for the local weekly through high school. She attended Oklahoma State University, where she worked for The Daily O'Collegian and earned her journalism degree with honors. She worked for three years at small Oklahoma dailies The Edmond Sun and Shawnee News-Star. In 2002, she joined The Oklahoman as a features reporter, writing about movies, the arts, events, families and nonprofits. She moved to The Oklahoman's entertainment desk in 2007. In 2004, she won a prestigious Journalism Fellowship in Child & Family Policy from the University of Maryland's Philip Merrill College of Journalism. Along with her membership in AWFJ, she also is a founding member of the Oklahoma Film Critics Circle. Brandy writes The Week In Women blog for AWFJ.org.