WATCHING GENDER: How Stereotypes in Movies and on TV Impact Kids’ Development — Betsy Bozdech reports

It’s no secret that what kids see on screens has an impact on what they believe and who they become. That’s particularly true when it comes to gender; media that perpetuates rigid gender roles and stereotypes can affect kids’ sense of self, relationships, and career aspirations. Common Sense Media’s new research brief, “Watching Gender,” explores the effects of gender-biased media (specifically in TV and movies) on children’s development. It’s all part of the Gender Equity Is Common Sense initiative, which will lead to the creation of new tools and strategies to promote positive role models and representations for kids everywhere. Continue reading…