CAM – Review by Alexandra Heller-Nicholas

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Making its US premiere at Austin’s Fantastic Fest in September and hitting Netflix on 16 November, Daniel Goldhaber’s feature debut Cam is a pleasantly deceptive little thriller. On the surface, its tale of the life of a “cam girl” – an erotic performer whose material can range in degrees of explicitness for an online audience who pays to see the show via livestreaming video – holds the potential for thoughtless, sexist stereoptyping, the kind of film that usually collapses under a tension between conservative moralizing and seeking to profit on exactly the kind of titillation it purports to critique.

But Cam is everything but this, avoiding such traps altogether. Despite promotional materials frequently hyping up its “sexy” aspects to no doubt garner as big an audience as possible, the film in fact is a complex and sympathetic examination of women and labor in the sex industry. What in another film could be dismissed as a regressive contemporary ‘erotic thriller’ becomes therefore something altogether different in Cam, due in large part to the involvement of two key women collaborators; actor Madeline Brewer, and the film’s writer, Isa Mazzei.

As the central character Alice (who performs under the name Lola), Brewer adds a charm and depth to a character who could so easily slip into cliché and hollow parody. Known primarily for her work on the small screen – Orange is the New Black and The Handmaid’s Tale in particular – Brewer shrewdly presents Alice as a thoroughly likeable young woman whose decision to work in the sex industry is from the outset never dismissed as a fault or a flaw; it is a conscious decision she has rationally made, and Brewer’s “Lola” is clearly a role she enjoys performing. There’s a warmth and satisfaction in her work that also has concrete financial benefits for her, and her decision to hide her occupation from her mother in particular is less from a sense of shame than it is simply a quite reasonable assumption that her mother won’t understand.

Cam is ultimately, however, as much – if not more – Isa Mazzei’s film as it is Goldhaber’s or Brewer’s. As writer and co-creator, Cam is largely based on Mazzei’s own experiences as a sex worker, and she goes to great lengths to show that while there are challenges – which, in the context of the film’s central narrative, hinge on Alice having her online persona stolen by a mysterious look-alike – there are also numerous benefits to Alice’s decision to pursue this line of work. Many of the characters who make up “Lola’s” male audience were based on men Mazzei came across in her own experience as a cam girl, and both she and Goldhaber go to great lengths to emphasize both the diversity of the kind of women who are employed in this industry, and the kind of men who form their audience.

What is most compelling about Cam is how steadfastly it refuses to collapse sex work into a stereotyped cliché about victimhood and a lack of autonomy on the part of the women who work in the industry, and it is to be applauded for doing so. While the plot hinges on the often quite horrific mystery of Alice having her identity stolen, what is so fascinating about the film is what it reveals to be the source of that threat. Cam is less the conservative morality tale about contemporary sex work as a brief synopsis might suggest, but instead an engrossing, thoughtful film about the volatility of online identities more generally and a powerful exploration of women, labor and sexuality.

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Alexandra Heller-Nicholas

Alexandra Heller-Nicholas is a multi-award-winning film critic and author who has published nine books on cult, horror and exploitation cinema with an emphasis on gender politics, including the 2020 book ‘1000 Women in Horror, 1898-2018’ which was included on Esquire Magazine’s list of the best 125 books written about Hollywood. Alexandra is a contributing editor at Film International, a columnist at Fangoria, an Adjunct Professor at Deakin University, and a member of the advisory board of the Miskatonic Institute of Horror Studies (LA, NYC, London).