UNICORN STORE – Review by MaryAnn Johanson

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Bring on the weird, difficult women. I have had my fill of kooky, cheerful manic pixies for whom life is just one grand goofy freespirited adventure. I am so ready for more women like Unicorn Store’s Kit, who is prickly, stubborn, a tad self-centered, occasionally a bit mean, and very very frustrated with her messy, unsatisfying life. This is a movie that dares — and I’m being only a little sarcastic here — to say, “You know what, swanning around as a creative eccentric who lives inside your own unmonetizable dreams is not a recipe for easygoing happiness in our conformist for-profit culture.”

We need more movies like Unicorn Store, with its piquant mix of whimsy and snark; its defiant insistence that it’s not crazy to think you’re crazy for wanting to forge your own oddball path, because yeah, it’s hard; and — maybe most of all — its resolute embrace of the uncool girliness of a love of sherbet colors and a penchant for rainbows and sparkles. Because everything coded “stuff girls like” and “what women are into” has been denigrated by our pop culture for way too long in exactly the opposite way of how “stuff boys like” and “what men are into” has been celebrated. Enough of this double standard. Unicorn Store — star Brie Larson’s feature directorial debut — skewers it. Continue reading…

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MaryAnn Johanson

MaryAnn Johanson is a freelance writer on film, TV, DVD, and pop culture from New York City and now based in London. She is the webmaster and sole critic at FlickFilosopher.com, which debuted in 1997 and is now one of the most popular, most respected, and longest-running movie-related sites on the Internet. Her film reviews also appear in a variety of alternative-weekly newspapers across the U.S. Johanson is one of only a few film critics who is a member of The International Academy of Digital Arts and Sciences (the Webby organization), an invitation-only, 500-member body of leading Web experts, business figures, luminaries, visionaries and creative celebrities. She is also a member of the Online Film Critics Society. She has appeared as a cultural commentator on BBC Radio, LBC-London, and on local radio programs across North America, and she served as a judge at the first Science Fiction, Fantasy and Horror Film Festival at the 2003 I-Con, the largest SF convention on the East Coast. She is the author of The Totally Geeky Guide to The Princess Bride, and is an award-winning screenwriter. Read Johanson's recent articles below. For her AWFJ.org archive, type "MaryAnn Johanson" in the Search Box (upper right corner of screen).