Self-producing your first feature film takes a Herculean effort. I mean, just getting the darn thing financed and FILMED feels like a major accomplishment. But then getting it FINISHED, getting it OUT into the world is a whole other thing… that’s where I thought you left the art behind and just started to focus on the business: Sales. Distribution. Marketing. PR. All the things I’ve forced myself to learn through this process. And somehow, through this unstoppable effort you lock in distribution, and not only that, but distribution with a theatrical release! My film has a life on the big screen beyond the festival circuit! People will buy tickets and POPCORN and watch the film we made! We will do a premiere and roll out the red carpet in LA! This, THIS! This is what the child inside every filmmaker dreams of happening!
Then a pandemic hits. The world in crisis. Suddenly there are much more important things to think about. And slowly you see things slipping away. Movie theaters close, premiere canceled, the red carpet rolls up, and you find yourself locked in your house alone facing so much uncertainty.
This is how we got through the loss of our premiere. This is how we got through last week. I’m not sure exactly how we get through the next one, but I feel like I’ve learned an important lesson: the real art behind the art we create is the human connection it makes. Whether that happens in a theater or online, it’s valuing and connecting to one another that’s most important. Continue reading on THE FEMALE GAZE.