Filmmakers are encouraged to develop a distinguishable aesthetic to pierce through the clutter. But it might be harder than ever to achieve. Where you are from and what your films should look like, are not interdependant anymore. That’s exciting, but the globalization of aesthetics is both a brilliant opportunity and a trap.
If you look back in history, artistic movements refer to a specific aesthetic practice, at a time and place. Pre-Raphaelite, Impressionist, Fauvist, Abstract Expressionist aesthetics all evoke a particular period in history as well as a centre of power where artists could converge to exchange ideas and aesthetics. In film, think of the ‘French New Wave’, ‘German Expressionism’ or ‘Direct Cinema’… The filmmaker’s place defined the style of the art and films people expected.
If a filmmaker’s voice is born out of their world view, what happens when everyone is looking through the lens of an algorithmic curation of similar things?
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