AIR – Review by Susan Granger
Air recounts how Sonny Vaccaro convinced the then-rookie Michael Jordan to sign a unique endorsement deal that changed the retail sports-apparel industry. Insightfully scripted by newcomer Alex Convery and astutely directed by Ben Affleck (Argo), it’s really a sports fable, centered on the 1984 corporate culture at Nike headquarters in Beaverton, Oregon. Back then, Nike was known for its running shoes which had zero impact on fashion. This underdog story begins as Nike’s basketball scout Sonny Vaccaro (Matt Damon) searches for the next player to promote the footwear brand.
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