AWFJ Presents: SIGN PAINTERS – Review by Betsy Bozdech

You’ve likely heard of artisanal bread, heirloom vegetables, and bespoke clothing — but odds are you’ve rarely given a thought to another carefully crafted legacy product: hand-painted advertising signs. Once a fixture of Main Streets and shop windows everywhere, they’ve been knocked out of the mainstream by cheap, fast printing technology. But as Faythe Levine and Sam Macon’s engrossing documentary Sign Painters makes clear, this is an art that still has a passionate following. Levine and Macon interview many of the sign-painting faithful, capturing their enthusiasm for color palettes, their passion for precision, and their firm belief that theirs is a skill far superior to anything a computer can produce. Anyone who finds niche subcultures interesting will be fascinated by this group of dedicated artists. Some of them are rough, some are gruff, many are unassuming while others are brashly outspoken, but they all love what they do.

Read more