Documentary Distribution 101: The Film Festival Effect

Documentary Distribution 101: The Film Festival Effect

Developing audiences for documentaries can be a daunting task. Successful documentary distribution depends on audience demand, on convincing audiences that they want to purchase a ticket for a nonfiction film rather than for a narrative feature, even the weekly blockbuster with the title hat has been inked indelibly on their psyche by big budget, aggressive and effective marketing. How does film festival exposure help documentaries to gain audience, and does a documentary’s success on the festival circuit translate into wider distribution?

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