Gone Girl: The art of selling scary in a digital age.

Gone Girl: The art of selling scary in a digital age.

A film’s ad campaign can make or break a theatrical run. Oftentimes, the entire plot of a film is laid out in a trailer. If the film is a comedy, forget it. All the best jokes are already available in a 2:30 minute television spot. Horror, on the other hand, must be carefully edited so as not to give away too much of the story. We hope for a plot twist, but also keep our fingers crossed that the trailer itself doesn’t already give it away. Ad campaigns are seemingly straight forward with very few exceptions. One recent film went above and beyond in Selling Scary. Today we take a look at GONE GIRL.

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