‘Captain Marvel’ trailer earns 109 million global views in 24 hours

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The highly anticipated first trailer and poster for “Captain Marvel” movie debuted Tuesday, and they are marvelous introductions to the long-awaited installment in the Marvel Cinematic Universe.

Check out the trailer here.

According to the official Captain Marvel Twitter feed, the trailer earned 109 million global views in 24 hours, indicating that fan interest is strong for the first MCU movie to boast a female lead.

The trailer not only lets us see Oscar winner Brie Larson in action as our powerful titular hero but also offers glimpses of young Phil Coulson (Clark Gregg) and Nick Fury (Samuel L. Jackson, who gets to have two eyes this time out), fellow Air Force pilot Maria “Photon” Rambeau (Lashana Lynch), Mar-Vell (Jude Law) and Starforce, and the shape-shifting aliens Skrulls (their presence probably explains Captain Marvel punching that old lady).

The movie is set primarily in the 1990s, hence the trailer starting with Captain Marvel crash-landing in a Blockbuster Video. The clip hints at a welcome departure from the usual origin story as Captain Marvel is already a galactic superhero who seemingly can’t remember her prior life on Earth.

Directed by Anna Boden and Ryan Fleck (“Half Nelson”), “Captain Marvel” is the 21st movie in the Marvel Cinematic Universe and the first to have a woman in the director’s chair (or at least half of the team). The movie co-stars Lee Pace, Gemma Chan, Jude Law, Djimon Hounsou, Ben Mendelsohn and Annette Bening.

The movie chronicles how Carol Danvers becomes one of the universe’s most powerful heroes when Earth is caught in the middle of a galactic war between two alien races.

“She’s always try to outrace everything. ‘Higher, further, faster, more,’” comic writer Kelly Sue DeConnick told Polygon, referencing the motto of her 2012 series, which is now the slogan for the movie.

“Carol falls down all the time … but she always gets back up — we say that about Captain America as well, but Captain America gets back up because it’s the right thing to do. Carol gets back up because ‘F–k you.’

Susana Polo in Polygon chronicles how “Captain Marvel #1,” written by DeConnick and drawn by Dexter Soy, came out in September 2012 and immediately sold out with its reimagining of the character that first debuted in 1968. Eight months after “Captain Marvel #1” came out, Marvel executives had a script for a movie adaptation on their desks. By late 2014, “Captain Marvel” was officially announced.

Before she was a superhero, Danvers earned the rank of colonel in the United States Air Force, in which she served as a pilot, an intelligence officer and a NASA security officer. During her career she also had some adventures with an undercover alien soldier named Mar-Vell, the original Captain Marvel, who was posing as a human scientist on Earth. During one of those adventures, she developed her super powers, including the ability to fly, super-strength, super-durability and the ability to absorb and release blasts of energy, and she later used them to become the superhero Ms. Marvel. After Captain Marvel’s death, she assumed his mantle.

Carol’s father, Joe, who believed that a college degree was an unnecessary pursuit for a housewife, refused to pay her tuition and sent her brother to college instead. She joined the Air Force to prove him wrong, growing estranged from her family, and Joe died before they ever really reconciled — and before Carol could tell him that she was Ms. Marvel.

DeConnick told Polygon that Carol’s need to prove herself, despite her immense power, is the key to understanding her character.

“It’s two things: It’s running from this pain and then also trying to prove to her now dead father that she was just as good as the boys. This is a wound that’s never going to heal; dad’s dead, you know? She’s never going to get that moment of satisfaction of ‘You’re right, kiddo. You’re amazing.’ And so there’s that thing that she is forever chasing,” DeConnick said.

As Ms. Marvel and Captain Marvel, Carol has led the Avengers, adventured with the X-Men and saved the world many times. And now she will finally get to bring her heroics to cinema screens.

“Captain Marvel” will open in theaters March 8, which is International Women’s Day, about two months before the fourth “Avengers” movie arrives to herald a new phase of the MCU.

-BAM

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