Kelly Campbell named president of NBCUniversal’s Peacock streaming service

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Kelly Campbell [Courtesy photo]

NBCUniversal has named Kelly Campbell the president of its Peacock streaming service.

This month, she joins the leadership team under Matt Strauss, NBCUniversal’s direct-to-consumer and international chairman, to whom she will report, according to a news release.

Campbell will be responsible for Peacock’s streaming business and work closely with leadership across NBCUniversal television, film, news and sports on Peacock live and original programming. She will be based in the Los Angeles area.

“On the heels of Peacock’s success in its first year, we are thrilled to bring Kelly’s leadership and expertise to the team as we continue to accelerate Peacock’s vision and strategy,” said Strauss in a statement.

Campbell was previously president of Disney’s Hulu, where she led the streamer’s live and on-demand businesses. She joined Hulu in 2017 as chief marketing officer and she played a key role in accelerating the service’s growth and momentum.

Prior to working at Hulu, Campbell spent more than a decade at Google, where she held a variety of leadership and marketing roles across the Google Ads and Google Cloud businesses.

She began her career in investment banking at JPMorgan Chase.

Campbell has been recognized as one of Business Insider’s Most Innovative CMOs, the Adweek 50, AdAge’s Women to Watch, FierceCable’s The Fierce 50: Executives Reshaping the Business of Pay TV, and Forbes’ Most Influential Global CMOs.

She graduated magna cum laude from Vanderbilt University and earned a master of business administration from Harvard Business School.


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