Addison Rae enters into a multi-picture creative partnership with Netflix

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Addison Rae [Photo by Paola Kudacki]

Addison Rae has entered into a multi-picture creative partnership with Netflix, the streamer recently announced.

The deal comes after Rae made her acting debut in the rom-com remake “He’s All That,” which debuted on Netflix over the summer.

In just one year, Rae, 21, has emerged as one of the biggest stars in the world. Named the top-earning creator on TikTok, the Louisiana native has amassed more than 100 million followers across social media since November 2019.

Rae is the third most-followed individual on TikTok, with more than 5.4 billion likes and 84 million followers. She continues to grow half a million new TikTok followers daily, according to a news release.

But her impressive reach extends beyond TikTok, with in excess of 39.7 million followers on Instagram, 4.72 million subscribers on YouTube and 4.8M followers on Twitter.

In addition to her impressive social media following, the Los Angeles-based up-and-comer has made a name for herself across several other enterprises. In 2019, she became co-founder of the clean makeup company ITEM Beauty, was named a global ambassador for American Eagle, and launched a podcast for Spotify with her mom titled “Mama Knows Best.”

To close out 2020, Rae wrapped production on Miramax’s “He’s All That,” a reimagining of the popular 1999 romantic comedy “She’s All That.”

The film, which premiered globally on Netflix in August, stars Rae alongside Tanner Buchanan. She plays an influencer who accepts a challenge to turn the school’s biggest loser into prom king.

More than 55 million households fell for the rom-com in its first four weeks. The film has reached No. 1 in 78 countries, including Brazil, France and Saudi Arabia, according to the news release.

“Addison’s Rae’s charm and promise is undeniable as evidenced by ‘He’s All That’ and her already passionate fan base. We’re thrilled to be part of this next phase of her burgeoning career as an actress,” said Naketha Mattocks, Netflix’s director of family film, in a statement.

Through the new partnership, the studio will develop new films for Rae to star in, and she will executive produce projects that she brings to the company.

“Getting the opportunity to work with Netflix was such a pinch me moment and now to be able to continue the relationship is beyond my wildest dreams. I’m thrilled to be able to collaborate with this incredible team and am excited to develop projects while continuing to strengthen my skills as an actress,” Rae said in a statement.

Along with her Netflix deal, Rae is expanding her burgeoning entertainment career into music. In March 2021, she released her debut single, “Obsessed.” She co-wrote the song, which was produced by chart-topping producers Benny Blanco, Blake Slatkin and Ryan McMahon.

-BAM

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