Eva Longoria’s SXSW hit ‘Flamin’ Hot’ to stream on Disney+ and Hulu

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Director Eva Longoria appears behind the scenes of her feature film directorial debut, “Flamin’ Hot.” [Searchlight Pictures photo]

“Flamin’ Hot,” the feature film directorial debut from seasoned actor and filmmaker Eva Longoria, starts streaming June 9 on Disney+ and Hulu.

The film is based on the true story – or at least the popular urban legend – of Richard Montañez, the Frito Lay janitor who channeled his Mexican American heritage and upbringing to turn Flamin’ Hot Cheetos into a snack that disrupted the food industry and became a global phenomenon. (As the Los Angeles Times reports, Montañez’s claims to have invented Flamin’ Hot Cheetos are greatly exaggerated, according to multiple sources at Frito Lay.)

“Flamin’ Hot” premiered in March at South by Southwest (aka SXSW) in Austin, Texas, where it won the Headliners Audience Award.

It subsequently was named Best Feature Film by both the jury and the audience at the Annapolis Film Festival in Maryland.

The Searchlight Pictures project stars Jesse Garcia (“Quinceañera”) as Richard; Annie Gonzalez (“Gentefied”) as his wife, Judy; Emilio Rivera (“Son of Anarchy,” “High Crimes,” “Venom”) as Richard’s father, Nacho; Dennis Haysbert (“Far from Heaven,” “24”) as Richard’s mentor, Clarence; and four-time Emmy Award winner Tony Shalhoub (“The Marvelous Mrs. Maisel,” “Monk”) as PepsiCo CEO Roger Enrico. Other cast members include Matt Walsh (“Veep”), Bobby Soto (“Narcos”) and Pepe Serna (“Scarface”).

Longoria directs from a screenplay by Lewis Colick (“October Sky,” “Charlie St. Cloud”) and Linda Yvette Chávez (creator/writer “Genetified”). The film is produced by DeVon Franklin (“Miracles From Heaven,” “Breakthrough”). The filmmaking crew includes director of photography Federico Cantini (“Give or Take,” “Desire”); editors Kayla M. Emter (“Hustlers”) and Liza D. Espinas (Starz’s “Vida”); production designers Brandon Mendez (“Black Is King”) and Cabot McMullen (“Shrinking,” “Super Troopers 2”) and costume designer Elaine Montalvo (“A Better Life”).

After rising to fame while starring on the 2004-2012 series “Desperate Housewives,” Longoria honed her directorial chops on television shows like “Black-ish,” “Jane the Virgin,” “Why Women Kill” and “The Mick.” “Devious Maids,” “Telenovela” and “Gordita Chronicles” also are among Longoria’s small screen directing credits.

Her feature documentary “La Guerra Civil,” about the epic 1990s rivalry between boxers Oscar De La Hoya and Julio César Chávez that started a cultural divide between Mexican nationals and Mexican-Americans, debuted at the 2022 Sundance Film Festival in Utah.

“Flamin’ Hot” will be the first feature film to premiere simultaneously on Disney+ and Hulu, according to Variety.

A trailblazing Latina talent, Longoria will direct three major studio films in rapid succession: Along with helming “Flamin’ Hot,” she is set to direct the workplace comedy “24/7” for Universal Pictures and the female action-comedy “Spa Day” for Sony Pictures.

Although she doesn’t have an acting role in “Flamin’ Hot,” Longoria will star opposite Kerry Washington and serve as an executive producer, along with directing “24/7.”

She also will produce and co-star in “Spa Day.”

-BAM

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